King Arthur Flour

Shopping at Publix just now I noticed that King Arthur Flour, perhaps the most medievalist company in the United States,* has gotten a little less medieval. Here is what their logo looked like until July:

prweb.com

And here’s what it looks like now:

An article in Adweek (which features some great animation) indicates that the makeover is, in part:

“The image of a white knight astride a horse felt very masculine, European and old fashioned. Though intended to symbolize King Arthur, the figure actually felt more like a medieval crusader… The cross on the flag further emphasized this religious crusader symbol and would alienate many consumers.” In contrast, the new brand removes hints of militarism or religious affiliation, while retaining the connection to the company’s heritage and the name King Arthur.

Be that as it may, it’s a shame that they couldn’t have found something a little more Arthurian – a sword in the stone, a Round Table, or the Holy Grail all come to mind…

UPDATE: From Theresa Rupp at the Scholarly Dilettante: “The Flour of Chivalry: King Arthur Flour and American Medievalism

* As it happens Canada also has a medievalist brand of flour:

Wikipedia.

I assume that Robin Hood’s redistributive economic policies will ensure that his image does not go the way of King Arthur’s. 

UPDATE

An update to the post below on local electioneering. In the final week of this year’s presidential race I have started to notice a few more Biden/Harris signs here and there, along with signs for Democrats Dana Barrett (running for the House), Raphael Warnock (Senate), and Jon Ossoff (Senate). But a lot of these are at crossroads and not on anyone’s private property, i.e. probably placed there by outside agitators. 

Although I got a good chuckle out of this display, on a lawn on Waleska’s Land Road (thanks to my colleague Mason Conklin for telling me about it). It does show that the Trump campaign is not the only one indulging in scatological imagery! Along these lines, in my subdivision I saw a sign reading “Dump Trump 2020,” and in Cartersville there is another one reading “Alexa, Change the President” – indicating that few people are really voting “for” Biden, but that the election is largely a referendum on Trump. Either you love him or you hate him!

Seems that the next door neighbors to the “flush the turd” people certainly love him. I don’t think I’ve ever seen someone defacing his lawn like this in favor of a political candidate. 

This is Trump Country

This post is not historical as such, but it does constitute a record of a particular time and place, that being Georgia’s Bartow and Cherokee counties on the eve of the 2020 presidential election. If campaign signs are anything to go by, it looks like the president will take these counties in landslide. All of the photographs below were snapped on my commute between my residence and Reinhardt, with a short loop once I got to Waleska. I am not lying when I say that, as of Tuesday, October 20, 2020, there are no signs for Biden/Harris, or any other Democratic candidate for office, anywhere on this route. By contrast, it seems that about every fifth house has a Trump sign, often more than one, and with many Trump flags as well. I have never before seen this level of support for a political candidate in any election. 

This is the basic sign: “Trump Pence Keep America Great! 2020” in a white sans serif font on a blue background. The small type reads “Paid for by Donald J. Trump for President, Inc.,” so I assume this one is official. “Keep America Great” is the obvious (and somewhat lame) followup slogan to 2016’s “Make America Great Again!”, often shortened to “MAGA!”* 

Here is a version of the sign rendered as a flag. Back in 2016 Scott Adams was praising Trump’s genius for marketing, and I think Trump’s use of flags is part of this (the red “MAGA” hat was also part of this, although there don’t seem to be any “KAG” hats this time around). Some people in my subdivision have flown Trump flags ever since he was elected the first time – people might display signs during election campaigns, but flags can be flown all year round! (Again, I don’t remember Bush ever getting this treatment.) And now that a campaign is upon us again, many more flags have appeared. 

You can get a large sign if you wish (note that this one recycles the old slogan)…

…and there are a variety of other sign designs to choose from, although I’m not sure whether all of these are official. (But if they aren’t official, it suggests that enthusiasm for Trump runs quite deep – see below.) 

Here’s a reused MAGA sign, with a handwritten “20” replacing “16”! 

Here’s a sign, mounted to a tall tripod, with a light to illuminate it at nighttime. Who does this!?

A couple of affinity signs. The women’s sign seems official. The gun owners’ sign is from an outfit called Trump Store America – i.e. not official, and thus the product of either cynics or True Believers.

The great thing about flags is that they can function as signs too, if you attach them to a fence. Note that the last one also has a solar light for nighttime illumination.

Different types of flags are also available. The last one also appears to be from Trump Store America. Note that it’s accompanied by the former flag of Georgia, two-thirds of which consists of the now verboten battle flag of the CSA – I assume exposing the motives of your average Trump supporter. 

Although here is one with the current Georgia flag…

…and here is one accompanied by the flag of everyone’s favorite local college football team. Go Dawgs! (Note another tripod-sign-and-night-light combination in front.) 

These five flags illustrate something rather strange. All of them feature the expression “No More Bullshit” as the tagline. Are these official? I certainly hope not. To my mind they’re about as classy as Truck Nuts, and I wonder whether the campaign actually approves of it (although it would not surprise me at all if it does, surreptitiously, as a way of appealing to Trump’s proletarian base). Furthermore, what is this “bullshit” to which the flags refer? A lot of people would ascribe that word to everything that comes out of Trump’s mouth! 

I suppose it’s a reference to accusations of Russian collusion, impeachment, media bias, and all other alleged efforts of the “Deep State” to undo the results of the 2016 election. 

I see on Trump’s official website that he is claiming “Promises Made, Promises Kept!” This is a much better slogan for a reelection campaign. Why it doesn’t appear on any signs I have no idea. 

Another novelty: the Trump garden banner. More discreet than a flag, and classier than a sign!

Most telling of all, I think, are all the houses with multiple signs and flags on display (although my camera cannot do justice to some of them). You can’t buy that sort of enthusiasm.

Some of the photos above are from the same residences, but I am not trying to exaggerate Trump’s support. There are many more flags and signs to be seen on my route from home to work that were not included in this post. 

And if all that wasn’t enough, on Saturday I encountered a couple of Trump souvenir vendors selling their wares at a disused gas station in Cartersville. Available for purchase were flags, signs, hats, t-shirts, pins, patches, can holders, COVID masks, and much else besides, all bearing graphics in favor of Trump or of other things that Trump supporters tend to be in favor of, such as the USA, the military, the police, gun rights, and Christianity (there was nothing Confederate, however).

One of the vendors’ vehicles was a coach owned by Star Coaches, Inc. of Atlanta, with a bus wrap by Andormous Graphics. Note that the operation is not connected to the official Trump campaign. On the bottom right we read this disclaimer:

So who is sponsoring it? At the rear of the vehicle we read:

This appears to be an Internet radio station. From the website:

COWBOY LOGIC was created in 2008 as Don Neuen’s diatribes on social media. Throughout the next few years, Neuen’s rants and raves became popular, especially on Facebook, with debates continuing for days, sometimes weeks on particular subjects such as Obama and his failed policies, the GOP Establishment, RINOs, Socialists, Maxists [sic], and Corrupt Politicians.

Damn those Maxists!

To the right of the back wheel we see another affinity:

From its website:

The #WalkAway Campaign is a true grassroots movement, founded by former liberal, Brandon Straka on May 26th, 2018. The #WalkAway Campaign encourages and supports those on the Left to walk away from the divisive tenets endorsed and mandated by the Democratic Party of today. We are walking away from the lies, the false narratives, the fake news, the race-baiting, the victim narrative, the violence, the vandalism, the vitriol. We are walking away from a party driven by hate. We are walking toward patriotism and a new, unified America! We are the future of this great nation!

Note though that Wikipedia claims:

News sources have debated the extent to which WalkAway is an example of astroturfing rather than a genuine grassroots movement. David A. Love of CNN condemned the campaign as “pure propaganda [and] a psychological operation.” The website Hamilton 68, which tracks Russia’s interference on U.S. elections, reported that WalkAway was “connected to Kremlin-linked Russian bots to manipulate voters into thinking the movement was more popular and active that it actually was.”

Be that as it may, it is clear that there is a market for all the Trump stuff. Lots of people had stopped and were browsing the wares, and lots of passing drivers honked their horns in support. So even if the people behind it were just trying to make a quick buck, the fact that they can do so indicates that in some parts of this country, people loooove the president. 

So the question is: where does all this come from? What is Trump’s appeal? This is especially baffling given that so many other people hate his guts, with a viciousness I have never previously witnessed. (I thought that Bush was polarizing, but he’s got nothing on Trump.) Perhaps a better question is: why is the countryside so seemingly full of Trump supporters? You would think that there would be some Bidenites mixed in. (Or are they simply quiet about it, intimidated into keeping their opinions to themselves?) The answer that a lot of my colleagues would give is that rural America is full of ignorant, racist rednecks, bitterly clinging to their guns and religion in the face of inevitable social and cultural change. The countryside tends to be white and “backward,” whereas cities are ethnically diverse, economically dynamic, and more receptive to the latest ideas. That would be the “city mouse” interpretation of what I see on my way to work. 

Of course, there is a “country mouse” interpretation too. According to this way of knowing, the countryside represents the religious and patriotic American “heartland,” and Trump appeals to that. Cities, by contrast, are cesspits of corruption, decadence, and social unrest (as graphically illustrated this past summer) – thus might other candidates do better there. Furthermore, one could also say that flyover America has some genuine grievances, given that its jobs have been exported to China, its wages depressed by undocumented labor, and its communities ripped apart by meth and opioids. In 2016 Trump successfully cast himself as the champion of these people, who are so often condescended to (when not completely ignored) by the elites of both parties and urban dwellers on the coasts.** Whether or not Trump actually believes what he says, or is actually willing to do much about it, is an open question, but the relentless attacks on his presidency by Democrats and Never-Trumpers (and academia, the media, the judiciary, the federal bureaucracy, etc.) over the past four years have apparently allowed him to maintain the outsider cred that brought him to power in the first place (“No More Bullshit”). 

I guess it needs to be said that nothing in this post should be construed as an endorsement of Trump. It is simply an attempt at examining a situation I find myself in. In the interest of fairness I will include one Biden sign I happened to see. It’s on GA-20, but not on my way to work. The owner has taken the liberty of adding two small American flags, and given the fading it has clearly been out for a while, indicating a certain enthusiasm on his part. But it’s a very rare sight around here. Whoever put it up, I admire his courage.

* I was curious to discover that Trump actually swiped this slogan from Ronald Reagan (with the laconic elimination of “Let’s”). This poster was on display at the George W. Bush Presidential Library and Museum in Dallas, Texas when we visited in 2016:

Of course, the slogan probably meant more in 1980, when “great” referenced a time before the Iran hostage crisis, the Soviet invasion of Afghanistan, stagflation, and Jimmy Carter daring to use the word “malaise.” What was it supposed to mean in 2016? Was Barack Obama that bad? One suspects that, to the narcissist Trump, “great again” simply means “benefit me.” Thus we must keep America “great” by keeping Trump in power. 

** This is not the typical Republican script of riling up the base with cultural issues like abortion and gay marriage, which they have no intention of delivering on (see Thomas Frank’s What’s the Matter with Kansas? [2004] for more on this strategy) – Trump tried to address their economic concerns as well. That he pissed off the right people with his abrasive boorishness was gravy.