Was pleased to receive a Christmas treat from a college friend of mine: a box of Godiva chocolates. The company’s well-known logo features Lady Godiva riding naked on a horse.
The Godiva episode is one of the more popular medieval legends, even outside of England, where it is alleged to have taken place (the company was founded in Belgium in 1926). The idea is that Leofric, earl of Mercia (d. 1057), oppressed his subjects with heavy taxation. His wife Godgifu (Godiva) repeatedly besought Leofric to change his mind, to no avail. Finally, an exasperated Leofric said that he would grant relief, if Godgifu rode naked through the streets of Coventry. His request was seemingly impossible by the standards of aristocratic feminine behavior, but Godgifu took him up on it and rode through the town clothed in nothing but her long hair (although she ordered everyone to stay indoors first; only a certain “Peeping Tom” violated the edict).
Leofric and Godgifu were real people. Godgifu died between 1066 and 1086, i.e. some time after the Norman Conquest; unlike most Anglo-Saxons, she retained her lands and position in the face of the regime change. The legend of her naked ride started to be told in the thirteenth century, so this is an interesting example of medieval medievalism. A good book on the phenomenon is Daniel Donahue, Lady Godiva: A Literary History of the Legend (2002), which details the erotic, aristocratic, and decadent strands of the legend that made it so appealing as the name of maker of fine chocolates.