Although cocaine is a heavily controlled substance, the white powder’s accessories were once brazenly hawked in American adverts during the wild 1970s.

In what would be considered shocking today, shameless ads promoted the mood-altering drug by picturing scantily-clad women posing with scales used for cutting cocaine.

Dozens of glossy adverts sold paraphernalia, such as the Sno-Blo nose doucher and luxury razor blades made out of jade and gold, for millions of drug-crazed Americans.

The height of drug use in the United States was in 1979, when one in 10 people used illegal drugs on a daily basis, according to the FDA.

To cater to users’ expensive habits, companies shamelessly advertised cocaine accessories without restriction from the government. 

Here are some of the scandalous ads, made between 1976 and 1981, that show how advertisers fueled American’s consumption of cocaine.

Follow the link to see these images from a bygone era. The article does not say where these ads appeared; there is one cover image of a magazine called Head, and I suspect they appeared there and in other niche-interest publications (in other words, they were not appearing in Time or Newsweek, so they’re not nearly as “brazen” as the Daily Mail would like us to believe). My personal favorite: the one showing someone snorting up some coke that has fallen onto… a multicolored shag rug.

It was the seventies.